Want to Succeed? Know Your Customer

Small Business Analytics Solutions

There’s a lot of information coming at you when you are running or working in a small business. What a wonderfully graphic illustration of what it can feel like when you don’t have a plan to capture and make sense of all that is bombarding you every day. Click the image to have a closer look.

One of the most valuable gifts successful business people admit to having, is the humility to know that they really don’t know anything for sure. Once you’ve been in business long enough you’ll have had the distinct pleasure, many times over, of learning from your mistakes.

If your just getting started, you’re lucky. You have choices. First, you can do nothing and learn the hard way, from all the mistakes you’re about to make. Choice number two is you can devise methods to learn what you need to know in all aspects of your business to avoid making many of those mistakes in the first place. In either case you’ll learn what you need to know. If you set your business up to be “data driven” you’ll save yourself a lot of time, energy and missed opportunities. On the other hand, learning the hard way does build a certain type of character. It’s your choice.

You may have heard some talk about being “Date Driven.”

Google says there are nearly three quarters of a billion results on the topic, so being Data Driven must be awesome! You might be asking “How do I become Data Driven?” Being, or becoming, Data Driven, is accomplished through Business Analytics.

Here’s how Wikipedia describes Business Analytics: “Business analytics (BA) refers to the skills, technologies, practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods.”

That sounds scary and un-affordable. The good news is it’s neither scary nor un-affordable. In fact, tracking customer behaviors opinions and every other other aspect of your business can be completely automated and possibly free to setup.

That’s right. You may already have systems in place capable of gathering data and providing insights. You might not know they’re there or how to sue them. The most challenging thing about building out your Data Driven system will be using all the information you collect from all the sources you use to get a well-formed picture of what you want, or need, to know.

One of the most exciting things about operating or working in a small business is all the learning you do every day. Simultaneously it’s frustrating that every time you turn around your introduced to something new you din’t know. It can be enough to make your brain explode.

Use our online resources and learn how devise a plan to constantly and consistently gather data in any, or all aspects of your operation. Don’t stop there, keep digging and learn to use the information you gather to make confident and informed decisions. 

You don’t have to go it alone. We can work directly with you to take the guess work out of devising a reliable system. There are also resources onhow to find a reliable partner that can help.

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